FBA helps you find and win new business

Some might call it “demand generation” but to sales departments around the country FBA's service is much easier to understand. We help you sell by finding new companies to sell to and developing new ways to sell.

  • Selling face-to-face

    It’s always personal.

    However well you build a sales proposal, the only way to secure business in a B2B environment is with face-to-face meetings.

    FBA equips your sales team with materials and scripts to impress your prospects, promote your key messages and secure sales.

    How FBA helps

    Selling face-to-face

  • Selling through the web

    The web can be one of your most powerful lead generation tools – or it can just be an online showcase that contributes little to your sales.

    By combining an intuitive structure, clear text and optimised search parameters, FBA will turn your website into a central part of your sales process.

    How FBA helps

    Selling through the web

  • Forbes Baxter

    Forbes Baxter Associates (FBA) supports your online and offline sales activities.

    Experience shows that sales support (marketing) activities work best as part of an integrated, coherent programme. Through our proprietary Maelstrom Model we knit your activities together to deliver long-term sales value.

    How FBA helps

    Forbes Baxter
FBA's exhibition support services help you generate an initial interest and leave a lasting impression

Exhibition support

The booking fee is only one cost associated with exhibiting at a conference. Staff costs, accommodation and the disruption to other activities are some of the less direct costs that have to be considered. … How FBA helps

A6 postcards are durable, convenient and economical

A6 postcards as handouts

Impact. That’s what sales literature is all about. Keeping messages short and focused enhances their impact. Presenting messages on high-quality A6 postcards makes them portable, accessible and durable. … How FBA helps