The Kano Model – sell the sizzle, scientifically
July 7th, 2020 in News
The Kano Model is a scientific way to expand on an expression we all know: “sell the sizzle”. It means that we should try to sell the exciting things about our product/service rather than the mundane features that can be found elsewhere. It’s a way to differentiate ourselves from the competition and, thanks to research by Professor Noriaki Kano in the 1980s, there’s scientific backing to show that it works. Contents Threshold Attributes Performance Attributes Excitement Attributes Using…
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