We like customer loyalty, but this quote about NPS from Jeff Immelt shows us the way to something we like even more: Growth.

“We have been able to associate NPS improvement with growth.”

This is another short testament to NPS, Net Promoter Score. When customers would be willing to recommend you (whether they actually do or not), your business grows.

For more information on NPS, see our pages about the tool, running NPS and its problems.