Your Little Black Book on Account-Based Marketing

Thanks for requesting our Little Black Book on Account-Based Marketing. This guide will explain:
  • What is Account-Based Marketing?
  • Who Needs Account-Based Marketing?
  • Does Account-Based Marketing Work?
  • Identify Target Companies.
  • Management & Review Processes.
  • Project Targets.
  • Data & IT.
  • Define The Message.
  • Create The Collateral.
  • The Active Marketing Phase.
  • The Active Sales Phase.

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