Your Little Black Book on Account-Based Marketing
Thanks for requesting our Little Black Book on Account-Based Marketing. This guide will explain:
- What is Account-Based Marketing?
- Who Needs Account-Based Marketing?
- Does Account-Based Marketing Work?
- Identify Target Companies.
- Management & Review Processes.
- Project Targets.
- Data & IT.
- Define The Message.
- Create The Collateral.
- The Active Marketing Phase.
- The Active Sales Phase.