Your Little Black Book on Event Strategy & Management


Thanks for requesting our Little Black Book on Event Strategy & Management. This guide will help you:
  • Decide which exhibitions to attend based on business logic.
    • Do they attract your target audience?
    • Are they better than the alternatives?
  • Plan your attendance.
    • What are your promoting and how?
    • What budget and ROI are you working to?
    • What type of stand do you want?
    • What facilities do you need?
    • Shoudl you use associated events?
  • Schedule pre-event activities.
  • Organise your presence at the exhibition.
  • Co-ordinate the exhibition follow-up.
  • Run your own seminar.
  • Host your own webinar.

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