Your Little Black Book on Event Strategy & Management
Thanks for requesting our Little Black Book on Event Strategy & Management. This guide will help you:
- Decide which exhibitions to attend based on business logic.
- Do they attract your target audience?
- Are they better than the alternatives?
- Plan your attendance.
- What are your promoting and how?
- What budget and ROI are you working to?
- What type of stand do you want?
- What facilities do you need?
- Shoudl you use associated events?
- Schedule pre-event activities.
- Organise your presence at the exhibition.
- Co-ordinate the exhibition follow-up.
- Run your own seminar.
- Host your own webinar.