Your Little Black Book on Lead Generation
Thanks for requesting our Little Black Book on Lead Generation. This guide will help you:
- Plan long-term passive lead generation.
- Prioritise campaigns.
- Gathering competitive pricing and comparisons.
- Put customer goals and problems at the heart of your process.
- Create value propositions that matter to your customers.
- Produce the evidence to support those value propositions.
- Build messaging to communicate your value propositions effectively.
- Select your communications channels (web. social & digital; advertising; collateral; offline content; events; repurposing).