Your Little Black Book on Lead Generation

Thanks for requesting our Little Black Book on Lead Generation. This guide will help you:

  • Plan long-term passive lead generation.
  • Prioritise campaigns.
  • Gathering competitive pricing and comparisons.
  • Put customer goals and problems at the heart of your process.
  • Create value propositions that matter to your customers.
  • Produce the evidence to support those value propositions.
  • Build messaging to communicate your value propositions effectively.
  • Select your communications channels (web. social & digital; advertising; collateral; offline content; events; repurposing).

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