Your Little Black Book on (Sales &) Marketing Strategy
- Define your target market sectors.
- Long-Term: Brand-Building.
- Research: brand attributes.
- Research: brand awareness.
- Brand-Building Activities.
- Long-Term: Inbound Lead-Generation.
- Short-Term: Inbound Lead-Generation Response.
- Short-Term: Account-Based Sales & Marketing.
- Short-Term: Promotions.
- Short-Term: Outbound Lead-Generation.
- Targets & objectives.
- Sales support.
- Sales integration.
- Sector strategy: purchase process.