Your Little Black Book on Organising a Marketing Department

Thanks for requesting our Little Black Book on Organising a Marketing Department. This guide will explain:

  • What assets do you need?
    • Financial reports.
    • Budget templates.
    • Media, logos & brand guidelines.
    • Company descriptions and personnel biographies.
  • Which processes govern the department?
    • Reporting.
    • Approval.
    • Publication.
  • Why ‘Marketing Procedures’ becomes the department bible.
  • How to develop team skills and integration.
  • Tools that help marketing departments.
  • Guidelines when starting a new marketing job.

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