Thanks for requesting our template for a Sales & Marketing Strategy. This template will help you:

• Record the results of the brand attributes survey that describes your current brand.
• Record and summarise the results of the brand awareness survey that identifies future growth areas.
• Summarise the market sectors that offer the best growth potential.
• Record the purchase processes of those market sectors.
• Record competitive pricing and comparisons.
• Record your targets market’s goals and problems.
• Clarify your value propositions.
• Collate the evidence that supports those value propositions.
• Create the messaging to promote the value propositions.
• Decide which channels to use to promote your messages.
• Set targets and objectives for your strategy.
• Plan the integration between sales and marketing.
• Incorporate old favourites your compnay might like: SWOT/TOWS, AIDA, the Ansoff matrix and the Boston Consulting Group model.