Your Marketing Strategy Template
Thanks for requesting our template for a Sales & Marketing Strategy. This template will help you:
- Record the results of the brand attributes survey that describes your current brand.
- Record and summarise the results of the brand awareness survey that identifies future growth areas.
- Summarise the market sectors that offer the best growth potential.
- Record the purchase processes of those market sectors.
- Record competitive pricing and comparisons.
- Record your targets market’s goals and problems.
- Clarify your value propositions.
- Collate the evidence that supports those value propositions.
- Create the messaging to promote the value propositions.
- Decide which channels to use to promote your messages.
- Set targets and objectives for your strategy.
- Plan the integration between sales and marketing.
- Incorporate old favourites your compnay might like: SWOT/TOWS, AIDA, the Ansoff matrix and the Boston Consulting Group model.