Your Little Black Book on Market Research


Thanks for requesting our Little Black Book on Market Research. This guide will explain:
  1. Market data & bespoke research
  2. Brand attributes survey
    1. The interview stage: qualitative research
    2. The survey stage: quantitative research
  3. Brand awareness survey
  4. Customer satisfaction survey (NPS)
    1. Limitations of NPS
  5. Research that guides your future plans
    1. How you get responses
  6. Do you need agency support

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