Image optimisation improves page speed by 11%
If you impose a 100 kB limit on all the images on your website you can expect to improve page speed by an average of 11%. In some cases, it’ll be a lot more. This is a big enough performance increase to boost your search performance. Image optimisation is one of those pain-in-the-backside tasks that we all know we ought to do but we never really want to. We have a sneaking suspicion that it could be a whole lot of work for very little return. Our tests show quite the opposite. It’s well…
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