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The Ansoff Matrix – deciding your growth strategy

The Ansoff Matrix is an old business model that survives to this day because it still helps you develop a growth plan for your business. It won’t magically reveal an option you’d never thought of before but it will help you understand the difficulties you’ll face with different growth options. Contents Ansoff 1: Market Penetration Ansoff 2: Product Development Ansoff 3: Market Development Ansoff 4: Company Diversification Here’s the model. Imagine a matrix with products across the top…

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The Three Step Bounce – better sales pitches

The three-step bounce model is your route to better sales pitches and a technique for improving every brochure, email or webpage you write. It works because it’s all about what the customer is interested in.   Here’s the model. Imagine a four quadrant graph. At the top, we have you. At the bottom, we have your customer. On the left, we have the past. On the right, we have the future. When you’re trying to sell or promote something to a customer, what do you think they’re…

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