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TOWS Model Analysis – SWOT with actions

The TOWS analysis model adds actions to a traditional SWOT analysis, making it a powerful summary of the future rather than a limited assessment of the present. SWOT analysis and its limitations. SWOT analysis in action. Going beyond SWOT with TOWS. TOWS analysis in action. Let’s compare the models. SWOT analysis and its limitations SWOT analysis has been with us for decades. It’s been helping companies identify their internal Strengths and Weaknesses and the external Opportunities and…

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The Ansoff Matrix – deciding your growth strategy

The Ansoff Matrix is an old business model that survives to this day because it still helps you develop a growth plan for your business. It won’t magically reveal an option you’d never thought of before but it will help you understand the difficulties you’ll face with different growth options. Contents Ansoff 1: Market Penetration Ansoff 2: Product Development Ansoff 3: Market Development Ansoff 4: Company Diversification Here’s the model. Imagine a matrix with products across the top…

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The Three Step Bounce – better sales pitches

The three-step bounce model is your route to better sales pitches and a technique for improving every brochure, email or webpage you write. It works because it’s all about what the customer is interested in.   Here’s the model. Imagine a four quadrant graph. At the top, we have you. At the bottom, we have your customer. On the left, we have the past. On the right, we have the future. When you’re trying to sell or promote something to a customer, what do you think they’re…

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